About Me

As a skilled and passionate Visual Merchandising and space specialist with over 17 years of professional experience executing Visual Merchandising strategies, analyzing consumer data, and running the department to drive successful marketing campaigns, installations and seasonal launches.

I’m currently employed at KAUAI, where I’ve honed my skills by running Visual Merchandising and Space design successfully. While employed here, I’ve spearheaded new store designs and seasonal launches and brand activations by working closely with the marketing team, brand managers and interior designers. I work with suppliers in developing hardware, signage and conceptualize for each brand within the group.

I’ve been in the retail industry for over 14 years and moved into the restaurant trade 3 years ago to broaden my skill set. I was with Woolworths for over 10 years where I successfully lead and managed large teams and projects.

My 4 years at Cotton On was a blast and loved the brand. My last year Cotton On Brazil was added to my portfolio and traveled to the country 3 times a year with seasonal launches and new store openings.

I’m confident that my proven track record of excellent work ethic, unparalleled attention to detail, and Visual merchandising implementation will make me an immediate asset.

Sincerely,

Charl