mark williams

As an Award-winning Marketing & Communications Director, I have successfully managed comprehensive marketing activities, including digital marketing campaigns, social media management, and brand development.

In my previous role as Managing Director and Marketing Head at Educor, I led dynamic marketing strategies for brands like Damelin, Lyceum, and City Varsity, resulting in a significant boost in student applications and online enrolments. My strong analytical skills and ability to identify market trends have allowed me to make data-driven decisions that positively impacted the company’s bottom line.

Key Responsibilities and Capabilities:
Strategic Direction and Sales Targets: I have a strong background in developing and implementing strategic marketing plans to
achieve sales targets. At Cartrack, I directed comprehensive marketing, branding, and communication strategies, leading to a 20% boost in lead generation.
Market Development and Product Development: My experience includes identifying market opportunities and leading category development. I successfully developed captivating digital campaigns and state-of-the-art websites at Educor, enhancing brand presence and market share.
Brand Promotion and Positioning: I excel in establishing brand market positions and developing strategies to enhance brand visibility and engagement. At Cartrack, I enhanced customer retention by 25% through innovative consumer-centric strategies.
Customer Development and Sales Channels: My expertise in customer development and sales channel management is evident in my successful projects at Educor and Damelin, where I increased student applications by 35%.
Price Strategies and Promotion Strategies: I have experience formulating and implementing price strategies and promotion
strategies. My role at Cartrack involved rectifying incorrect website communication protocols, resulting in a revenue gain of
R15.5 million.
Qualifications and Experience:
Educational Background: I hold a Bachelor’s degree in Marketing and additional certifications in relevant fields, aligning perfectly with the required qualifications.
Professional Experience: With over a decade of marketing experience, including leading teams and managing projects, I have a
solid track record of driving business growth through strategic marketing initiatives.
Analytical Skills and Goal Decomposition: My strong analytical skills and ability to decompose goals ensure that I can effectively manage and achieve set targets. I am self-driven and possess strong pressure resistance, enabling me to thrive in challenging environments.
Achievements:
Strategic Leadership: Spearheaded award-winning digital transformation projects and brand repositioning strategies at Educor and Cartrack.
Team Leadership: Built and inspired creative, high-performing teams in fast-paced environments, leading to a 50% target increase within the first year at Evoke Agency.
Digital Marketing Expertise: Master in executing SEO, social media campaigns, and lead generation, resulting in a 35% increase
in student applications for Damelin.
Creative Content Innovation: Led the creation of visually stunning multimedia campaigns, enhancing brand perception and
market share for brands like FNB and Dimension Data.
Data-Driven Decision Making: Utilized analytics to optimize ROI, customer engagement, and brand relevance, achieving a surge in
sales conversions from 25% to 60%.