BobbyCherian

Dear Sir,

please find attached my CV for your perusal in connection with subject position.

To give an insight, I’m a Mechanical Engineer with MBA in Marketing, dynamic male, vibrant, seasoned, focused and result oriented Automotive Marketing Professional, dynamic with 27 years(Recent 16 years Marketing, Initial 11 years Sales) experience in leading Sales division utilizing Marketing tools to achieve management set goals.

I’m skilled into utilizing ATL/BTL/TTL Marketing tools effectively to generate leads and increase Sales volume, developing Product and Tactical Sales Advertising Campaigns (New models Introductory/Summer/Ramadan/Eid/Old stock Clearance), Aftersales – Service and Parts campaigns, OOH Advertising, Digital Marketing, Media Planning & Buying, Budgets, Marketing strategy, Coordination with principals, Fleet Promotions, Leasing Options (Short/Long term), monitoring Leads and sales funnel generation followed by data entry into system to build CRM, DNM, Staff Training, Call Center Management, 6 way walk around product DEMO training, PPT presentations to principals/Fleet owners/CEOs/Directors/ SMEs/Doctors, , Post campaign PDCA (Plan – Do – Check – Act) Analysis to measure and analyse the ROI / campaign outcome.

I’m actively involved into Order forecast, Product Planning, Ordering, Stock Management (FIFO), Stock shipping coordination with principals, Product launch, CRM, Value Based Pricing, Competitor Analysis, Market Research, Press Meets, PR & Communications, Loyalty programs, CI, Branding, Signages, Exhibitions, Motor shows, Displays, developing POP-POS materials, technical A4 flyers, catalogues, e-brochures, stationary formats, labels etc.

My TWENTY-SEVEN-year career has been with few of the biggest and most reputed Automotive groups in the Middle East, Africa & India.  (Recent first)

– Choice Advertising and Events WLL, Bahrain – Marketing Manager (2021 – Present)

– SARDAR GROUP, – SAS Automotive Services, Erbil, KRG, Iraq (Toyota, 2019 – 2020) – National Marketing Manager

– MOOSA ABDUL RAHMAN HASSAN LLC, Muscat, Oman (GMC / Suzuki, 2018 – 2019) -Marketing Manager

– WESTERN AUTO, Saudi Arabia (Ashok Leyland / CMC /JMC & JMCGL, 2014 – Oct 2018) -Marketing Manager

– DANA MOTORS LTD, Lagos, Nigeria (KIA, Jan 2012 – Jan 2014) – Senior Marketing Manager

– A. A. BIN HINDI GROUP, Bahrain (KIA, 2007 – 2011) – Marketing Manager

– Y.K. ALMOAYYED & SONS GROUP, Bahrain (FORD division, 2005 – 2007) -Marketing Executive

– SAUD BAHWAN GROUP, Muscat, Oman (FORD division, 1995 – 2004) -Sr. Sales Executive

– SHRIRAM PISTONS & RINGS LTD (USHA), Ahmedabad/Baroda (1992 – 1995) -Sales Officer

Synopsis  (Recent last):

(Oct 1992 – April 1995) In India, was responsible for Sales of Shriram USHA auto parts – 2/3 wheelers – Kolbenschmidt Piston assemblies, Riken Ring Sets, Fugi Oozx cylinder liners etc.in Gujarat.

(April 1995 – January 2004) Earlier, in Oman, as Branch in-charge of FORD SHOWROOM – Sur Branch, penetrated market through aggressive showroom Retail Sales activities, aggressive fleet plans and Short/Long term Leasing Operations. Expanded Sales operations to new locations through direct selling network covering Al Kamil, Jalan Bani Bu Ali & Bu Hassan satellite towns.  Instrumental in niche Marketing Ford as the most preferred brand with Oman LNG, Indo-Oman fertilizer project and Sur Hospital target customers.  I was involved into Used vehicles evaluations, trade-in and trade out.

(Sept 2004 – Jan 2007, Feb 2007 – Oct 2011) Later, in Bahrain, while working with Y. K. Almoayyed Group (Ford), was part of team instrumental in establishing Ford as the most sought-after American brand, successfully launching Ford Explorer with record footfall.  Spearheaded several Service/Parts CO-OP campaigns namely Oil-filter campaign, Brake pads promotion, Engine Oil promo, Free AC Check-up campaign, Tyre promotions, Washer fluid & wiper blades campaign in partnership with Ford principals. While with Bin Hindi Group, established KIA to be one of the most sought-after brands (within top 6) No 1 selling Korean brand during 2008 – 2011. Lead KIA division in effective Planning & Implementation of KIA Sales Promotions (Retail/Fleet/Leasing) to achieve assigned targets. Launched KIA Cerato, KIA Sportage, KIA Sorento and KIA Cadenza to media and visitors at the City Center.  I also assisted my Management into launching SIXT Rent a Car in Bahrain. Trained Sales staff utilizing the TTMT module as per UB RIO TTMT workshop attended at Frankfurt, Germany to train Sales staff using 6 way walk around module. Headed Marketing activities to establish ENOC Oil in Bahrain and assisted my management to spearhead launch of Enaya Car Wash built over 6000 Sqm located in Wadi Al Sail petrol station Riffa that has no parallel in Bahrain.

(Jan 2012 – Jan 2014) Thereafter in Africa, headed KIA team with Dynamic Sales Promotions and brought KIA to No 2-position selling Auto Brand in Nigeria, was awarded ‘Best Performer of the year 2012 for record Sales; also represented Nigeria at the 2013 Product meeting held in Seychelles. Headed several After-sales campaigns like Monsoon campaign, Oil-filter, 30 Point Checkup, AC campaign, Brake pad OCA (Open-Clean-Adjust) campaign, Tyres – 4+1 promo. I was part of team that created launch strategy for Grand Launch of KIA Quoris in Nigeria in a glittering ceremony that witnessed the largest crowd at launch of any car model in country with hall filled to capacity. This Event is acknowledged by KMC at Global Marketing Conference, Singapore under ‘MENA region Launch – Best Practice’ title.

(Jun 2014 – Oct 2018) In-charge of Marketing activities pertaining to Ashok Leyland, CMC, JMCGL & JMC brands (CVs) in KSA

(Nov 2018 – Sep 2019) I headed GMC Marketing PAN Oman.

(Oct 2019 – Jun 2021) I had been heading Marketing activities pertaining to Toyota brand (SAS Automotive Services) PAN Iraq based in Erbil, Kurdistan and exited from Iraq, now available in Bahrain.

Please feel free to call/WhatsApp me on +973-39293167/+919662551632 for any further details.

Very Respectfully yours,

Bobby Cherian

NB: Bahrain, Oman driving license valid, Reference letters will be provided when required

https://www.linkedin.com/in/bobby-cherian-06b0652a/